1/23/2024 0 Comments Elon musk entrepreneur story![]() Your audience is the hero and you are simply the guide on the journey. If you doubt this, just ask a new Tesla owner sometime about their personal role in reducing carbon emissions on the planet.Ĭompelling personal stories resonate when your audience can put themselves at center stage. However, with their personal stories, successful entrepreneurs describe not only how they plan to achieve their "what" but they also invite and engage their audience to become part of the story. Quite the contrary, they most certainly do. This is not to suggest that successful entrepreneurs like Musk, Richard Branson and Mark Cuban don't project a certain level of arrogance in how they intend to achieve their purpose. ![]() After all, you don't want to come across as a braggart! Keep in mind that you are not the hero of your own story. Step 3: Make your audience the hero (your "how"). Related: A Resilient Personal Brand Ensures Your Competitive Edge By bringing this level of clarity to action you can create a more compelling and emotive story for yourself and the journey you want your audience to accompany you on. Touch on the "villains" that must be conquered and the "dragons" that must be slayed along the way. Put words to the overwhelming odds that must be beat. Describe the treacherous obstacles that must be overcome and the pitfalls that must be avoided. The most remarkable personal stories are generally about a transformational journey. Likewise, if Musk had limited his scope to electric vehicle production standards and accepted the current state of battery technology, the Tesla would have never come to be. He's alleged to have said, "If I had asked people what they wanted, they would have said faster horses," (although that's subject to debate). If Ford had limited the scope of his "what" to the manufacturing processes and technologies of his day, the Model T would never have been possible. You need a transformational "what" - the things that you do to enact the changes required to fulfill your "why." If you only think about what you do in the context of your current situation, you will likely miss opportunities for breakthrough invention and innovation. This doesn't necessarily mean you describe your industry or the type of business in which you currently work. Step 2: Bring clarity to action (your "what"). To help you get started, here are three steps to creating your personal brand story: ![]() It speaks to who you are and what you represent - it speaks to the core of why you do what you do. A personal brand story is more than what you do for a living. ![]() It's absolutely essential to recognize this fact and be intentional about crafting your own story. Of course, all of us have a personal brand story, whether you've consciously created one or not. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful Like Ford and Musk, those entrepreneurs who build a personal brand story worthy of remark - a story with purpose and passion - increase their chances of long-term success in life. A multimillionaire before his 30th< birthday, Musk got his start as the engineering brains behind the development of PayPal. ![]() Musk is best known as an explorer, inventor and engineer. Ford was an industrialist and the father of the modern assembly line mode of production famous for saying that the customer could have "any color car, so long as it is black". ![]()
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